Insider Intelligence, the combined research firm of BII and eMarketer, will be launching Financial Services coverage in Q4 after much preparation throughout 2020. We spoke to Research Director Dan Van Dyke to discuss what clients and readers can expect from Financial Services.
Q: What’s new with Financial Services coverage from Insider Intelligence?
DVD: We’ve been hard at work on a new Financial Services research vertical focus that we’re gearing up to launch to clients soon. I’m excited to finally talk publicly about it.
Earlier this year, eMarketer joined with Business Insider Intelligence to launch our combined company: Insider Intelligence. Since then, priority No. 1 has been launching a larger financial services offering, which will include our best research from both of these teams.
This year has brought a lot of change, but our commitment to expand our financial service research has only grown. We’ve nearly doubled our team to bring