The founders of Innovation Department believe that in the search for the next billion-dollar exit, there are pockets of opportunities being overlooked in consumer brands. Through a unique application of linear commerce, they have built brands like Wellpath by following a different approach to brand building. I sat down with Colin Darretta, the co-founder of the Innovation Department, and James Shalhoub, the CEO and founder of their newest brand Finn, to learn about this approach and how they are applying it with their newest launch.
Dave Knox: What is the background of starting the Innovation Department?
Colin Darretta: My co- founder, Alex, and I started Innovation Department several years ago with the belief that many of the core competencies integral to building digitally native brands could be scaled across several brands if you house them under one