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While the global health crisis gradually loosens its hold on the economy, firms small, large and everything in between are beginning to double-down on marketing efforts and get back on steady footing.
In the past few months, businesses have been forced to get to grips with a dramatic change in working conditions, buyer sentiment and consumer engagements, leaving some firms struggling to adapt. In particular, businesses with a major B2B focus have been hit hard, because many of their clients are also struggling and prospecting for new clients via in-person events is a thing of the past — for now.
Related: How the Global Health Crisis Affected 3 of Europe’s Most Promising Industries
But it’s not all gloom and doom. Plenty of B2B and B2C companies have successfully weathered the storm and come out stronger on