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- The following is a preview of the US Financial Services Digital Ad Spending 2020 report.
Despite this year’s decline in total ad spending in the US, the financial services industry will increase its digital ad outlays.
The pandemic has prompted many consumers to reassess their personal finances and change how they bank, leading the industry to continue spending on digital ads. We expect digital ad spending in the US financial services industry will increase 9.7% in 2020, to reach $19.62 billion.
Consumer banks have closed a significant number of branches, temporarily or even permanently, because of the pandemic. Without a physical location to visit, many consumers have shifted to online