As businesses begin to emerge from the Covid-19 pandemic (hopefully sooner rather than later) and try to determine how they can maximize their chances for success, they will need to re-imagine and re-invent themselves. Rebuilding and trying to get “back” to the future will never get the job done. There are plenty of internal considerations, but it’s going to be essential to also incorporate the major externalities and shifts, which have changed the playing field. Some of these drivers are technological and others are psychological, but they’re all unavoidable and they need to be part of your mental tool kit as you try to figure out how to succeed in the new world of work.
The desires and expectations of consumers (whether they’re clients, patients, customers, students, or whatever) are constantly changing and always increasing. Up and to the right. We live in a “what have you done for me