Verification helps ensure the accuracy of your business information across Google. Verified businesses are twice as likely to be considered reputable by users.1
Verification also protects you from anyone who might otherwise pose as a representative of your business. Until you’ve completed verification, you won’t be able to edit the business information that appears on Google products.
For most businesses, verification means requesting, receiving, and reading a verification postcard from Google.
Tip: Some business owners may be able to verify through other methods like phone call, text, email, or Google Search Console. If you see any of these options, follow the directions on the page to verify your business, and skip the instructions in this guide. Learn more about verification.
If you’ve continued to verification directly after signing up, you’ll see Mail in the top left corner of the page, over the map where your