The following script is from “The Data Brokers” which aired on March 9, 2014. Steve Kroft is the correspondent. Graham Messick and Maria Gavrilovic, producers.
Over the past six months or so, a huge amount of attention has been paid to government snooping, and the bulk collection and storage of vast amounts of raw data in the name of national security. What most of you don’t know, or are just beginning to realize, is that a much greater and more immediate threat to your privacy is coming from thousands of companies you’ve probably never heard of, in the name of commerce.
They’re called data brokers, and they are collecting, analyzing and packaging some of our most sensitive personal information and selling it as a commodity…to each other, to advertisers, even the government, often without our direct knowledge. Much of this is the kind of