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So aghast by the accompaniment of magazine advertising, I capital to acquisition examples of acceptable business autograph to acclamation myself (and you) up. I was a copywriter, so this is baby to me.
Here are a few examples beyond assorted added raw social, out of home and email channels:
Examples of acceptable writing. Eisenbergs NY sign, J&J Cafe, Dos Equis meme.
Retail aperture assurance – For years, this simple assurance has been in the aperture of anointed beanery and bounded admired Eisenberg’s coffee boutique on Fifth Avenue in Manhattan. “Sorry, we’re open!” Don’t you appetite to go in?
Retail chalkboard – Clever chalkboards are everywhere, and I’m abiding you have snapped a few of your favorites, hopefully tagging the abundance amenable so they get credit. At anniversary time, this was from alfresco J&J Catering Cafe in Red Hook, NY: “Lord, accord me coffee to change the things I can and wine to acquire the things I can’t.”
Meme for social – If you’ve had a punny band that you capital to bound get out, again memes are a advantageous approach for you. Dos Equis translated its “Most Interesting Man In The World” attack into a quick column – “I don’t consistently go to the gym. But back I do, I accomplish abiding anybody on Facebook knows about it.” Love it. Aiden Cole wrote actuality in Forbes about brands and meme marketing.
Email subject band – The apprehensive accountable line is absolutely the acute aboriginal band of offense, free with sender name the accessible amount and accordingly success. This one from Hudson Valley Magazine is my favorite, provoking me to apprehend yet addition commodity about bounded pubs but starting it off with a beginning spin: “Where the bartenders drink”
Newsletter signup – The Hustle sign-up folio is cogent with promise: “We send you a daily email that makes you smarter, faster.” Then, anticipating any hesitations about bodies over-subscribing, baby book tells you no adamantine animosity if you don’t like it and change your mind.
Billboard – I absorb a lot of time walking through airports and the big blatant out of home signs targeting consultants are a forgettable catnap fest. This one (image below) bent my eye for the chapel, from Interfaith Airport Chaplaincy, which I consistently balloon are in every airport. It says: “Just casual through? Aren’t we all?”
Billboard taken at MSP
Newspaper ad – Krispy Kreme’s Doughnuts Are Bad for You is a winner. This continued archetype ad from 2013 reframes bloom in ambience of added things you do anyway. Well-written and constant with the new era of purpose-driven marketing.
Facebook – This isn’t hilarious, but Credo ran a Facebook ad: “How does SEO absolutely work?” announcement advice on its account with case studies. The catechism gets appropriate at the affection of agreeable business and advance bearing and provides apprenticeship as a value.
Linkedin answer column – Paid ads on LinkedIn are usually news-oriented and dry, but E-Trade adapts its antic attack articulation to the belvedere with a photo of a abhorrent young-seeming millionaire and the headline: “There are lists of 20 business leaders beneath 20.” The explanation aloft says “Don’t get mad at children. Accomplish the mature, developed accommodation to get invested with ETRADE.”
Tweet – Still my admired cheep is brand-on-brand from years ago by the amusing media administrator of AMC theaters. Back Oreo asked admirers if they anytime bastard accolade into a cine theatre, AMC tweeted back: “Not cool, cookie” bound earning retweets and amusing media fame. Search Engine Journal also highlights some of the funniest brands on Twitter with some coaching.
Have some acceptable examples? Please cheep them to me.
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