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A apprehension provided by the Giants shows what the San Francisco ballpark will attending like with the Oracle name.

A apprehension provided by the Giants shows what the San Francisco ballpark will attending like with the Oracle name.

Photo: San Francisco Giants Photo: San Francisco Giants Image 1 of / 1

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A apprehension provided by the Giants shows what the San Francisco ballpark will attending like with the Oracle name.

A apprehension provided by the Giants shows what the San Francisco ballpark will attending like with the Oracle name.

Photo: San Francisco Giants San Francisco Giants’ home now alleged Oracle Esplanade afterwards AT&T breach 1  /  1 Back to Gallery

Tell AT&T Esplanade goodbye, Giants fans.

Buster Posey, Brandon Crawford and their mates afterward will comedy brawl at Oracle Park.

The Giants on Thursday will advertise a 20-year acceding with the Redwood City technology aggregation to affix its name to their beach ballpark in San Francisco.

Terms of the accord are not actuality disclosed, but in an account Wednesday, Giants President and CEO Larry Baer termed it “very abundant in band with added contempo naming-rights deals for top-tier facilities.”

That would accomplish it account $300 actor to $350 million, a cogent access over the almost $100 actor the Giants acclimatized over 22 years in the aboriginal naming-rights and business accord that they active with an AT&T antecedent in 1996.

The change is able immediately. The AT&T signs that were installed in 2006 are actuality removed, to be replaced Thursday with acting Oracle Esplanade banners.

Under the agreement, the Giants get essentially added acquirement and a name angry to a acclaimed bounded Silicon Valley giant. Oracle gets to abode its name on addition Bay Area sports area now that the Warriors are affective to the new Chase Center in San Francisco and the amphitheatre in Oakland will be renamed.

As for Giants fans, they charge get acclimatized to a fourth name for the ballpark back it opened as Pacific Bell Esplanade in 2000.

This change will be harder to acquire for some admirers because they acclaimed three World Series championships, an All-Star Game and the Barry Bonds’ record-setting 756th home run at a esplanade they knew as AT&T.

But that’s the attributes of sports marketing.

AT&T’s allotment rights were to end afterwards the 2019 season, but during their absolute window to renegotiate during the final division of 2018 they told the Giants they were activity in a altered cardinal direction, Baer said.

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AT&T gave the Giants the advantage of catastrophe their accord a year aboriginal if the aggregation could acquisition a new accomplice in abbreviate order. The Giants alleged about a half-dozen of their business ally to barometer interest, Baer said, and Oracle jumped in.

“The organizations apperceive one addition well,” Baer said. “That’s the alone way we were able to get a accord this quickly. It was hatched over the holidays.

“It’s an iconic esplanade and we affectionate of appearance it as a landmark. We said aboriginal on we appetite this esplanade to age alluringly to the point we can feel like what Fenway ability feel like in Boston, and Wrigley ability feel in Chicago.

“Nobody knows this park, added than AT&T, bigger than Oracle.”

Oracle CEO Mark Hurd said authoritative this advance was a no-brainer, accustomed a abiding affiliation with the Giants and the afterimage it acquired by the Warriors’ three NBA championships over the accomplished four years while arena at Oracle Arena.

Hurd said there was “no question” their acquaintance at the Oakland area played a allotment in their accommodation to accord with the Giants.

Oracle has sponsored the apartment akin at China Basin back 2003 and conducted added business with the Giants. Most notable, Oracle holds a concert at the ballpark during its anniversary OpenWorld appointment every fall.

During the 2011 conference, the Giants presented Oracle architect and Chairman Larry Ellison with a World Series championship ring.

“There’s been a lot of assurance congenital up amidst the two organizations over the years,” Hurd said. “We anticipate there’s some absolutely agitative things we can do with the esplanade activity forward, avant-garde things we can do to advice both the fan acquaintance and community.”

Part of that is application Oracle’s abstruse ability to addition automation and advice commitment at the ballpark, which will be called for a Bay Area aggregation for the aboriginal time in added than 15 years.

The Giants awash the aboriginal allotment rights to now-defunct Pacific Telesis in 1996, four years afore the amphitheater opened. The San Francisco-based “Baby Bell” agreed to pay about $50 actor over 23 years, including $23 actor up advanced to advice body the park.

The name was afflicted to SBC Esplanade in 2003 afterwards the Texas-based close bought Pacific Telesis, and again to AT&T Esplanade three years after back SBC bought AT&T and adopted the added apparent name. AT&T is based in Dallas.

The aboriginal naming-rights accord was adapted amidst the name changes, and with an broadcast business partnership, it grew to added than $100 million. But over two decades the anniversary fee fell far beneath the activity rate.

In 2013, AT&T paid a appear $17 actor to $19 actor a year to affix its name to the deluxe new Cowboys amphitheater in Arlington, Texas.

Oracle, founded in 1977, is a $40 billion business software aggregation that has 137,000 employees.

“We absolutely like the actuality that Oracle is a bounded company,” Baer said. “They’re not activity anywhere. We’re not activity anywhere. Having a Bay Area-based aggregation with the allotment rights was a consideration.”

Henry Schulman is a San Francisco Chronicle agents writer. Email: Media Twitter: @hankschulman