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COMMENTARY

3 things you may be accomplishing amiss on LinkedIn By Mark AmtowerJan 09, 2019

The simple act of actuality on LinkedIn is marketing, business yourself to the association breadth you alive and work. It is the aboriginal abode best go to vet those they accommodated or apprehend about.

LinkedIn has become an basic allotment of the government application ecosystem and it is not action away. Aside from contiguous networking (for which LinkedIn is an accessory activity) it is the best way to “meet and greet” others in our market.

As I address this I accept 9,238 aboriginal amount connections, which may assume as admitting I affix after reason, but that would be inaccurate. I consistently affix with purpose; you accept to be in GovCon.

There are over 2 actor Feds on LinkedIn and I rarely abort to acquisition the contractors that serve them.

All that actuality said, there are some accepted mistakes that abounding accomplish back application LinkedIn, and I will allotment a few. I accept a abundant best account fabricated through ascertainment and by account posts from added LinkedIn trainers and experts, so this is the tip of the iceberg, literally.

The aboriginal and best audacious is no account or an inappropriate picture. Research shows that profiles after a photo of the affiliate are added acceptable to be anesthetized over. Abounding LinkedIn experts altercate that the photo, or headshot, is the best important affection of a profile. I am absorbed to agree, but it is alone allotment of the puzzle.

Inappropriate photos accommodate application actors, actresses and cartoons characters, photos in confined or at parties, and photos of boats and cars.

The accepted photo should be you, in business or business accidental attire, smiling, attractive at the camera. Your arch should be at atomic 50 percent of the photo.

 

The additional aberration is not alteration the banderole (the band anon beneath your name). The absence approach is your accepted job title, and best job titles don’t say two important things: what you accompany to the table and the alcove in the bazaar you serve.

Nick Straiter of NetApp (he was at Brocade back I aboriginal met him), is a Federal Account Executive. This would appearance up beneath his name if he did not adapt that space. Instead of FAE, Nick writes: “Empowering DOE/NASA barter to break mission analytical problems with world-class action abstracts administration solutions.”

Nick explains what he does and who he does it for in his headline. This anon tells the eyewitness if they should be account added or affective on to the abutting profile.

The third aberration is abbreviating the arbitrary or artlessly accomplishing a resume cut and adhesive job.

The arbitrary can be acclimated in abounding ways, but if there is any “universal” way to alpha a summary, I would advance starting it with a question, or a abbreviate alternation of questions. These should be accounting to actuate if the contour eyewitness is a accepted prospect, and to attract them to apprehend added if they are a prospect.

I alpha my arbitrary with these: “Ever ask yourself why your B2G business affairs has little or no results? Do you admiration if LinkedIn can accomplish added business for you? SMEs not accepting attention? If you acknowledgment yes to any of the above, we should talk.”

My questions focus on three areas I specialize in: business to the government, LinkedIn and architecture a SME bazaar position.

Supply alternation acumen able Dave Peterson starts his arbitrary with these: “Do you charge to advance the achievement of your organization’s account investment? Are you attractive for an impartial, thoroughgoing appraisal of your firm’s account genitalia administration practices? Would you like to deepen your team’s account administration skillset?”

Dave’s questions focus the clairvoyant on accumulation alternation account management, his breadth of expertise.

In both cases, if the questions are not germane to the eyewitness of the profile, they move on. If they are germane, the actuality examination the contour is added acceptable to apprehend more, and possibly ability out.

Earlier I wrote that this is actually the tip of the abstract – here’s why: anniversary of these is “above the fold” – all arresting back you accessible someone’s profile: the headshot, the banderole and the aboriginal few curve of the summary. Anniversary of these is anon arresting back you bang on the profile, no scrolling necessary.

A appointment to your contour is generally your “first impression” and it has to be good.

The simple act of actuality on LinkedIn is marketing, business yourself to the association breadth you alive and work.

How are you apparent back they appear to your profile?

Mark Amtower has LinkedIn workshops advancing up in March in Howard canton and Tysons: Media

About the Author

Mark Amtower advises government contractors on all facets of business-to-government (B2G) business and leveraging LinkedIn. Acquisition Mark on LinkedIn at Media