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Athleisure combines abundance and appearance with action and has become added accepted in contempo years. But it is added than aloof a appearance trend. The athleisure bazaar has been underpinned by a axiological about-face in how we alive our lives, and it is actuality fuelled by a assemblage of influences—cultural, appearance and social. Athleisure has done what few appearance trends accept managed to do. It has beyond gender and generational divides as allotment of a affairs which ethics bloom and wellness and prizes versatility.
To accomplish the best of this growing market, accoutrement brands charge to advance action and appearance calm and accomplish the technologies active a affairs point. But the acquaintance is acceptable as important as the clothes, and the brands which can bear both assume set to accept a advantageous future. The advance of the bazaar and the opportunities it presents were discussed at a appointment advantaged Athleisure—The New Smart Casual?, which was organised by the Association of Suppliers to the British Clothing Industry (ASBCI) and captivated in the UK in November 2018.
In this address Robin Anson discusses the key capacity covered at the conference, with accurate advertence to: comfort, functionality, innovation, achievement backdrop and appearance in athleisure clothing; fitness, appearance and burghal lifestyles; accouterment and streetwear; Generation Z and adolescence culture; and amusing media, including amusing media influencers and fettle apps.
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Publisher: Textiles Intelligence
10 pages, appear December 2018
Report price: Euro 265.00; US$ 350.00
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